Biometrics in Britain Slowly but Surely Coming
February 26, 2019
How popular are biometrics in Britain? Some new research has suggested that the adoption of such technology is a bit slower here in the UK than it is around the rest of the world. Brits like to use stuff they know for sure they can trust.
Biometrics in Britain Accepted?
This lagging of biometrics in Britain was recently demonstrated in a survey by the contact centre company, Avaya, and a partnership with David Hickman Partners market research. It found when it came to voice recognition for call centres, the UK lagged behind the rest of the world. Marcus Hickman, co-founder of the research company said:
“Our research reveals a number of instances of UK and German consumers showing more conservatism in embracing the latest technology when compared with their global counterparts. For example, two-thirds of UK consumers like the idea of using voice analytics or biometrics, with their voice acting like a fingerprint to authenticate them. But this lags behind international demand from nearly three-quarters of global consumers.”
It’s not like Brits are miles behind their global counterparts, but there is a bit more reluctance to adopt voice recognition technology. When pressed, 27 per cent said they would use smart speaker technology to get customer service.
Fingerprint biometrics in Britain
Fingerprint biometrics in Britain however are becoming accepted. That technology has been around much longer on a commercial level. Its longevity has allowed it to prove its worth to British consumers. It’s through the widespread use of smartphone devices that the acceptance and comfortability with fingerprint biometrics has developed. Most use their fingerprint to unlock their phone every day. They get a constant reminder of how the technology can work to improve their experience.
In one Visa survey last year, it found that 60 per cent of Brits trusted their banks to handle their biometric information, and 64 per cent wanted to start using such data to authenticate payments.
The other payment giant, Mastercard has long been rumoured to be on the verge of introducing biometric fingerprint enabled payment cards to capitalise on this appetite from British consumers.
Fingerprint biometrics are a technology that have now stood the test of time. We have been supplying them to schools and organisations since 2005 ourselves. They have earned their trust. Other biometric forms are on their way to doing that. But we still believe a quick scan of your finger is the optimum way to go for convenience and security. Head here to find out how you can bring that optimum form of biometrics in to your organisation’s solutions. That same biometric convenience and security can be applied throughout your working day.